Your book deserves a launch as intentional as the writing.
Publishing Imprints
Their book found its publisher. Now let's find its readers.
When your in-house team is stretched thin and the stakes are high, Bloomery steps in as outside strategic support built around the specific author, not a standard package.
Book Launch
Making your book impossible to ignore.
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Early adopter rate: $600 (one-time)
1 strategy call (60 min.)
Launch roadmap PDF
Author positioning brief
Editable media kit template
Email sequence template (ARC or Launch month)
15 tailored social prompts
Great for founders, traditional or hybrid-published authors beginning to plan their launch independently.
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Early adopter rate: $1,800 (one-time, 3 months of support)
Biweekly coaching calls (3
months)
Custom launch timeline
Press materials
Refined pitch angles
ARC reviewer
plan
Pre-order strategy
Website and newsletter
audit
Curated contact list of
influencers, reviewers,
podcasters
You execute, Bloomery directs.
Best for authors seeking strategic support beyond what their publisher provides.
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Early adopter rate: $3,500 (per month; 3 month minimum)
McKenzie personally runs your campaign.
Weekly strategy calls
Fully written media kit and
press materials
Complete ARC outreach
Influencer and podcast
pitching
Social and newsletter
content for key windows
Event and IG Live
coordination
Pre-order incentive
management
Launch week follow-up and
coverage tracking
Media coaching and full
milestone management
Best for founders, traditional or hybrid-published authors seeking outside support for a high-stakes launch.
Social Media
Never worry about what to post again.
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Early adopter rate: $400 (one-time)
The strategic foundation your platform needs before you start posting.
1 strategy call (60 min.)
Personalized content pillars
5 signature series ideas
10 Canva templates
Engagement guide
30-day posting plan
Best for authors building their platform from the ground up.
-
Early adopter rate: $1200 (per month)
2 strategy calls per month
Monthly content plan and IG story ideas
15 ready-to-post graphics or reels (Canva)
3 caption structures (short, medium, long)
Engagement guide
Photo sourcing and stock bundles
Best for authors maintaining a consistent presence between and during launch windows.
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Early adopter rate: $2,200 (per month)
McKenzie personally manages your social presence.
3-month content strategy
12-15 posts per month
3-5 reel scripts per month
Sourced images and photoshoot prep
Launch week posting plan and stories
Monthly analytics report with adjustments
Weekly touchpoints
Best for authors in active launch windows who want social entirely off their plate.
Author Events
Where you'll find your people.
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Early adopter rate: $275 (one-time)
1 strategy call
Event table checklist
Curated list of 10–15
author-relevant events
Amazon essentials list by
genre
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Early adopter rate: $1,600 (per event)
2–3 strategy calls
Personal coordination for 1
event
Comprehensive event
outreach checklist
Scripts to secure bookstore
and trade show signings
Press release and outreach
email to press contacts
Signage mockups
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Early adopter rate: $6,500 (per month; 3 month minimum - all events included)
Ongoing coordination across your entire event calendar
PR support targeting 3+ media outlets
Media coaching and prep
Follow-up materials for attendees and press
Post-event recap and analytics
Best for authors with an active speaking or event calendar during a launch year.
Happy Clients
Authors + publishers who have worked with Bloomery.
“You will not regret hiring her. You need McKenzie in your corner for your book launch! ”
“McKenzie puts the needs of her clients in the forefront of her marketing approach. Her work is professional, thoughtful, and strategic in all aspects.”
The Process
Step 1 ✢ Discovery call
We start with a free 30-minute chat to see if the vibes align. No pressure, no pitch decks. Just two humans (and maybe some green tea) figuring out if we’re a good fit.
Step 2 ✢ Deep Dive
Once we lock it in, we dig into your brand, offers, voice, audience, and goals. Expect smart questions, strong opinions, and at least one “whoa, I’ve never thought of it like that.”
Step 3 ✢ Strategy + Structure
We turn insights into a clear plan. Your content pillars, messaging angles, and workflows that don’t just sound good but actually work. Everything is customized and built for scale.
Step 4 ✢ Build + Create
This is where the magic happens: Do-able content systems, done-for-you copy, and beautiful workflows delivered with zero fluff. It’s sharp, scalable, and totally you.
Step 5 ✢ Launch + Support
You walk away with clarity, content, and confidence, plus optional ongoing support if you want us in your corner for the long haul. Because smart brands don’t ghost after the glow-up.
Unsure what to expect?Book in a free
discovery call
Eligible for new clients only*
KIND WORDSKIND WORDS
social media“McKenzie was very professional to work with. She was very encouraging and accommodating with her approach. Her creative ideas blew my mind! I really enjoyed working with her. Her kindness, professionalism, and considerate approach made this a very seamless process!”
R. Bradford ✢ Poetry
